Cross-platform Apps VS Native Apps

If you’re new to this whole digital marketing and businesses reclining towards mobile app trend ordeal then you may be just as confused as the majority of first-timers in this matter. Most of the people who are opting to go digital in their business marketing and operations are generally confused between these two options. Should I go for a native mobile app or a cross-platform mobile app? If this is what you’re going through then you’ve come to the right place because even though we can’t directly recommend or shun any one of these two specifically for you and your business but we can help you find your way around this dilemma of choosing between two equally benefitting choices.

For those who are not so familiar with both concepts of cross-platform and native apps, here’s a short definition for you.

Cross-platform apps are developed with a code to work efficiently on all platforms, which means they don’t have to be specifically coded for different devices and would perform just as efficiently on a tablet as on a smartphone.

Native apps are developed specifically for their dedicated platform with precise coding and features supported by the given device or platform.

This would make it seem like cross-platform is an easy choice but native apps come with their own benefits like:

Platform-specific look and feel

Without changing the default icons or feel of the entire interface, a native app can enhance the overall user experience. If a user feels an unfamiliar layout and functionality that goes against the natural flow of their default apps then it may cause them to quit the app. It puts a really negative impact on your app’s popularity and keeps the user rate fluctuating. A native app maintains the aspect ratios of the images and the entire resolution of the app which may end up getting in the way when operating the same app on a different platform.

Native apps are faster

Because they’re native to their platform, they perform faster with their compatible platforms. Many things are preloaded and since they work with built-in features of the app, they work faster.

Native Apps work offline

One of the things that give native apps an upper hand is offline functionality. Due to the preloaded and built-in features, native apps can work fine with limited or no internet access.

While both platforms have their own pros and cons, it is up to you and your marketing strategists to determine which one would be better for your users because that’s what it all comes down to, what makes your app successful is the fact of how well your app issues the demands of your consumers.

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